UAE’s Leading Lifestyle Community for Saving Money & Life Hacks
UAE’s Leading Lifestyle Community for
Saving Money & Life Hacks
SUM by Dirham Stretcher (SUM) is the UAE’s leading platform for saving money and life hacks around town.
SUM hosts a wide array or offers, with new deals appearing on the site daily. It is free for members to access and provides users with the best tools, reviews and guides for smart shopping. The site also offers an opportunity for local brands and small businesses to reach a wider audience and position their products alongside other larger, well-known brands.
Our Story
The Start
SUM’s origins started as a Facebook group, Dirham Stretcher, in 2016 by a group of friends to help save money, guide each other, share tips and tricks around the UAE.
Started from humble beginnings - Dubai
Al Seef Treasure Hunting - Dubai
A Community
It quickly became a community to hunt deals, save money and stretch your Dirham!
A Hot Topic
Weekend activities with family and kids became a hot topic.
Adventures on the Palm Jumeirah Monorail - Dubai
Father’s Day Breakfast - Dubai
Hidden Gems
While discovering UAE’s best culinary hidden gems became a topic of debate.
Together
Sharing events and off the beaten track activities brought the community together.
Food Truck Jam, Emirates Golf Club - Dubai
Scary Treats - Dubai
Around the House
Even a couple of DIY’s and recipes around the house helped get us through the tough times.
True Calling
But our true calling became product reviews and finding discounts.
Unboxing became a Part-Time Job - Dubai
Helping with some Grand Openings - Al Khawaneej, Dubai
Collaboration
And along the way we collaborated with brands, local shops and guided your way through the UAE.
Connect
Today SUM aims to connect shoppers with the sharpest offers while promoting local shops and blogging our way through town.
Exploring Dubai’s newest Hot Spot, West Beach- Dubai
Our Team
Selma
Co-Founder
Selma is a mother of two and archaeologist by passion and profession. An avid writer and explorer, she is always on the hunt for treasures and sees a world in a grain of sand.
Susan
Co-Founder
Susan is a mother of four and accountant by profession. When she’s not running after her 4 children, she enjoys her time off by shopping, shopping and shopping.
Karim
Advisor
Karim is a true entrepreneur at heart. Having lived in Canada, Singapore and the UAE, he’s learned to become a global citizen seeking to cleanse the world of discount code pop up’s.
Corporate Social Responsibility
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UAE's Leading Lifestyle Community
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